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Parliamentary Affairs Advance Access originally published online on June 6, 2007
Parliamentary Affairs 2007 60(3):371-387; doi:10.1093/pa/gsm028
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© The Author [2007]. Published by Oxford University Press on behalf of the Hansard Society for Parliamentary Government; all rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org

A Historical Exploration of the Personalisation of Politics in the Print Media: The British Prime Ministers (1945–1999)

Ana Inés Langer*

This article examines the historical evolution of the personalisation of politics in the print media. Analysis of The Times from 1945 to 1999 demonstrates, firstly, that there has been a positive trend in leaders' overall mediated visibility and, to a lesser extent, in the salience of Prime Ministers' leadership qualities. However, both variables have shown a fair degree of fluctuation. Secondly, there has been a clear move towards the portrayal of the ‘human’ side of leaders during the latter 20 years of this period, with a steep increase in the references to their personal lives, especially in the case of Blair.


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