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Parliamentary Affairs Vol. 57 No. 1, 2004, 93-107
© Hansard Society for Parliamentary Government 2004; all rights reserved

Political Mediation in Ireland: Campaigning Between Traditional and Tabloid Markets

Neil Collins and Patrick Butler

Despite important changes in print media and broadcasting, politicians in Ireland are acutely conscious of the critical role of local reputation, even for those holding high office at national level. The nature and scale of the political system, with Proportional Representation and multi-seat constituencies, means that political incumbents and candidates must engage in a permanent campaign of establishing and maintaining the reputation for service delivery at local levels.


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